How to grow your business

Growing a small business isn’t easy. It is one of the toughest challenges many face when they are looking to get out of the 9–5 daily grind. Let’s face it, setting the stage to enable and support the growth of your business can be hard. It takes considerable effort ― involving getting new customers, doing sales and marketing, having interactions with your customers on daily basis, and so much more. These may seem like a lot to do.

However, growing your customer base is very important to succeed in business. Here are some practical tips to try if you wish to see your business grow.

1. Get to know your customers

Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback.

2. Offer great customer service

Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember your great service, they will also be more likely to recommend you to others.

3. Nurture existing customers and look for new opportunities

Have strategies in place to nurture existing customers, such as staying in contact with them via Contacts Manager.

At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing existing customers and finding new ones.

4. Use social media

Social media is a powerful tool to promote your business to potential customers and gain valuable insight through social listening. Through ‘social listening’ you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.

5. Measure what works and refine your approach as you go

You should monitor where your customers are coming from in order to measure whether your marketing activities are successful. Refine your approach if something is not working and focus more time on the activities that achieve the best results.

Using Contacts Manager is the simplest way to store and manage information of your customers, suppliers or clients. It is designed to help safely import your contacts, group them, store additional information, keep notes, send SMS messages and find any contact quickly on any device at any time anywhere.

Contacts Manager

You can try Contacts Manager for free at